Worldline was going through a transition period, moving from a longstanding local business to become part of a large multinational business. Simultaneously, the organisation was developing and launching groundbreaking financial products like Online EFTPOS and a digital non-scheme contactless debit card.
Working with the Worldline marketing team, we developed content plans and wrote content to support products and provide thought leadership. This meant interviewing leaders across the business, from technical to regulatory to sales experts.
Strong comms and thought leadership have helped Worldline achieve excellent uptake of its new products. Use of Online EFTPOS grew 46% in the 12 months to the end of 2022, and Worldline has cemented its brand as the country’s most innovative payment gateway. The articles have helped Worldline develop a library of online content that sets it apart from its competitors. The articles have covered topics ranging from open banking to biometrics to data trends.
