High performance copy and content

‍"Big On Writing came with an open mind and a thirst to know everything, and anything, about the science."

It is rare to be marketing the capabilities of an entire research hub, so you have to find the right partners to support you. BOW didn’t just want to turn the job around; they were invested. They were always happy to push the envelope, and we learned to trust them as the ideas they presented were relevant and on point.

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"I would recommend the BOW team wholeheartedly to anyone embarking on a website project."

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Despite the ambitious scale of the project and the tight timeframes, BOW has supported the website project team and our many business stakeholders to plan, execute and deliver a large volume of content that meets the diverse needs of our kiwifruit-growing community. They have provided us with an end-to-end service, with content strategy, tone of voice, writer and reviewer training, writing direction and production, all the way through to page review, CMS authoring and content testing with end users.

BOW's superpower is their incredible content writers.

Their writers understand a business need and a consumer need. This ability allows them to deliver content that is fit for purpose but also what a customer needs and importantly wants to read. They understand the complexities in a large organisation and go over and above to solve any road bumps.

"We highly recommend BOW for anyone seeking to improve their website content"

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RAMS worked with Big on Writing on our website content refresh project. They did an excellent job. Their attention to detail and ability to capture RAMS brand and tone of voice was exactly what was required. The team were a pleasure to work with, they were professional, very responsive and collaborative throughout the process. We highly recommend BOW for anyone seeking to improve their website content.

“BOW was involved in our content refresh every step of the way

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Having their experience, abilities and outputs on board has been great – they have demonstrated a deep understanding of what we do and what we’re trying to achieve. They’ve always delivered, and have been brilliant to work with.

"There are only solutions with Big on Writing."

The team brings high energy, thinks outside the square and always has the client’s objectives top of mind. Whatever the task and goal they will deliver. They have a great network of communications professionals and your project will be better off for having involved BOW.

"The latest and best strategic advice in digital websites."

I have worked with Big on Writing for over 5 years in multiple organisations. The team has grown and evolved to continue to offer the latest and best strategic advice in digital websites and ways to maximise content for different digital channels. The partnership with Sue and the team has supported the digital transformations I have led in organisations and ensured quality outcomes.

"They operate as true partners and are a great team to have in your corner."‍

I have worked with the Big On Writing (BOW) team on a number of projects, most notably during my tenure at Fonterra. BOW really does walk its talk. They’re resourceful, honest and talented with the experience and resources to manage large enterprise projects, yet the flexibility to pivot to any unique challenge.

“Big On Writing have been an absolute saviour for us this year."

"We were pinned against the ropes a few times with the website revamp and BOW really went above and beyond to help us out. I really value the amazing relationship between BoW and their staff and my team, it’s one that goes far beyond a transactional business relationship.”

"BOW is that rare Swiss Army knife every project needs."

From the start, it was clear this wasn't their first rodeo. Not only are they talented writers; they can set up workflows, project manage, strategise content design, manage the stakeholders(there were many), and even UX/UI design in Figma. Better still, they spoke the same language when it came to the importance of creating conversations with our customers, and we shared an obsession with delivering better, ruthlessly simple experiences.

"Delivering practical, beautiful solutions."

They have a skill at really understanding the business problem and delivering practical, beautiful solutions that meet a customer need. Nothing is too much trouble. Their level of service is extremely high, and professional. To top it off, they are values-orientated and heaps of fun.

They were terrific at contributing ideas and delivering quality articles to brief and on time.

We commissioned Sue’s content agency Big on Writing to help with stories for Genesis Energy’s Climate Change Hub  We could assign stories and trust them to get on with it, which took a big load off our shoulders. The stories were extremely well-read, a reflection of the journalistic quality we required.

"They've gone over and above expectations."

To say they’ve gone over and above would be an understatement. We’re happy to act as a reference, especially around the aspect of working at a distance. Similarly, we will definitely keep you in mind for any future content review that comes up.”