When the entire insurance industry is predicated on risk, the last thing you want to do is take a risk on a writer.
That’s why leading brands turn to BOW -one of New Zealand and Australia's top copywriting agencies for writing for the insurance industry. We create user-friendly content that balances technical accuracy with clarity, empathy, and compliance. Whether you're communicating products or services, simplifying policy information, or driving calls to action, our work is focused on your business goals - from boosting conversion rates to growing organic traffic.
Meet your dream content team: not just one writer, but a full bench of insurance-savvy content marketers and channel specialists. We have content strategists, UX writers, SEO writers, Plain Language writers, legal writers, and policy proofers - all collaborating to deliver clear, compliant, high-performing content tailored to the insurance sector.
Ben Lott
Sustainability Lead
Ben is CEO and a driving force behind our increased focus on sustainability. He loves wild places, from adventure racing in Fiordland to competing in the world’s longest kayak race through the Yukon and Alaska.
Ben drives performance with clear guidelines and pragmatic decisions. He wants to help businesses become more sustainable; however, through his own leadership experiences, he understands the financial realities and what works in practice. His time adventuring means he’s particularly passionate about environmental conservation and how businesses can support it.
"Delivering practical, beautiful solutions. They have a skill at really understanding the business problem and delivering practical, beautiful solutions that meet a customer need. Nothing is too much trouble. Their level of service is extremely high, and professional. To top it off, they are values-orientated and heaps of fun."
Lisa Andrews
Southern Cross Health Society
